Justin Bieber sells rights to 'Baby,' rest of music catalog

Streaming HUBJanuary 25, 2023

NEW YORK (AP) — Justin Bieber’s record-breaking pop hits from “Baby” to “Sorry” are no longer his, as the superstar sold the rights to his music early in his career.

The Canadian-American pop star’s six albums, including her most recent album “Justice,” are part of a massive catalog sales deal with UK music investment company Hipgnosis.

Top artists like Sting, Bob Dylan and Shakira have recently sold the rights to their catalogs for huge amounts, but at 28, Bieber is the youngest superstar singer to do so. Hipgnosis acquired Shakira’s catalog in 2018.

Hipgnosis now owns Bieber’s publishing copyrights, songwriter ownership, master recordings and all rights to his entire catalog of recordings made as of 2021. It contains 290 titles, including hits like “Peaches” and “Beauty and the Beat”, which Bieber has been releasing since the age of 13.

Financial details of the deal have not been disclosed, but Billboard magazine reports that the sale was worth an estimated $200 million.

“Justin truly is a once in a generation artist and that is reflected and acknowledged by the magnitude of this deal.” Bieber’s longtime manager, Scooter Braun, said in a statement Tuesday.

All six of Bieber’s official studio albums have been certified platinum or multiplatinum by the Recording Industry Association of America, and he has recorded 33 singles that have been designated platinum or multi-platinum globally. A song or album that sells more than one million copies receives platinum certification, while works with sales of more than two million become multi-platinum.

With 69 million monthly listeners and over 30 billion streams, Bieber is the eighth most listened to artist in the world on Spotify. His video for “Baby” has been streamed over 2.9 billion times on YouTube.

“Justin Bieber’s impact on global culture over the past 14 years has been truly remarkable,” said Mark Mercuridis, founder of Hipgnosis Song Management.

Mercuridis said that Bieber is a defining artist in the streaming era and that “the acquisition is one of the biggest deals ever made for an artist under the age of 70.”


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