NEW YORK (AP) – Taylor Swift is smashing records and delighting fans on the US leg of her Eras Tour, a whirlwind celebration of her career and new releases since the pandemic hit.
It has become a notoriously difficult ticket to obtain.
But on the second floor of the Museum of Arts and Design (MAD) in New York City, fans can get a glimpse of Swift’s “era” for a lot cheaper. “Taylor Swift: Storyteller,” features dozens of costumes and items spanning her music videos, tours, and awards performances—from the lace gown she wore while performing “All Too Well” to the “Key to the Castle” on the Red Tour Did. In the video for “Bejeweled”.
The goal, said Tim Rodgers, the museum’s director, was to explore how Swift uses clothing and props to tell stories — almost as much as she speaks. “It’s different from stars who use costumes or fashion to enhance themselves,” Rogers said. “Taylor Swift Is Using Costumes and Props Like a Vocabulary.”
Rodgers said that Swift’s team came up with the idea at MAD as they hosted another exhibition – “Queer Maximalism x Machine Dazzle” – featuring the work of artist, artist and costume designer Matthew Flower, which was designed by Machine Dazzle. Also known as “It was completely unexpected,” Rogers said.
“Taylor Swift: Storyteller” debuted ahead of Swift’s three-night stop at MetLife Stadium in New Jersey. Like his concerts, the collection walks visitors through his style- and decade-long career. That’s the crystal-encrusted guitar she used during a performance of her 2010 album “Speak Now,” a hooded bodysuit she wore during her Reputation stadium tour, the striped T-shirt she wore for “Folklore” in 2020 Wore it for a photoshoot.
“She’s a visual storyteller. Everything she does … it feels very intentional,” said Teresa Boklan, a fan who visited the museum. “So it’s really cool to see those organizations up close.”
The exhibit, on display until September 4, is accompanied by a playlist of Swift’s music videos – including her short film for a 10-minute version of “All Too Well” – which is projected on screens around the room. . Lyrics in Swift’s handwriting adorn the prominent walls in the space.
But perhaps the focal point of it all is a more recent piece of Swift’s lore: the scarlet wedding dress she wore in the 2021 video for “I Bet You Think About Me (Taylor Version) (From the Vault),” directed by Blake Lively. wore the dress of and co-starring Miles Teller. The song, featuring Chris Stapleton, was an addition to the re-released version of his 2012 album “Red”. Adorned with tulle roses, the dress was custom made for Swift by Nicole + Felicia Couture.
In the video, the red gown is a showstopper — or, more literally, a wedding stopper.
In the show, it appears to hold the same power.
Rodgers said of the exhibition’s opening weekend, “We came in and saw that red wedding dress and literally started crying.” “It is, for many people, almost a religious experience to see this dress as Taylor once wore it.”
“I’m also very excited to see the ‘I Bet You Think About Me’ dress out there,” said Greta Myers, a student at the Fashion Institute of Technology. “We haven’t seen it yet. I’m saving it.”
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